The challenge
A premium wine brand needed lifestyle-led ecommerce plus private club experiences—member portals, exclusive pricing, and fundraising leaderboards without drowning the brand in hard sell.
The solution
Shopify storefront with Impulse theme foundation, private club entry (including QR-based access), and a custom Shopify app for competitive club leaderboards tied to funds raised.
Implementation
Club tagging and order tracking reduce manual dispatch. Member-only pricing and content sit beside a refined DTC experience for the broader brand.
Stack & delivery notes
Built with Shopify, Custom Shopify App, Impulse Theme for CW Wines. Open any gallery screen for full view, zoom, and slideshow.