The challenge
Darlin needed a consumer giftware brand experience and a private wholesale channel for registered B2B buyers.
The solution
Primary Shopify storefront for DTC, with a separate wholesale store for approved B2B customers.
Implementation
Split DTC and wholesale journeys so retail storytelling stays clean while registered buyers access private catalog and pricing.
Stack & delivery notes
Built with Shopify, B2B / Wholesale for Darlin. Open any gallery screen for full view, zoom, and slideshow.